When you enter the app, the first thing you’ll see is NinjaOutreach Search.

It’s a search bar with 6 tabs, and this is what you’ll be using to find leads.

The 6 tabs represent all the data you can find with NinjaOutreach:

1. Promotion Opportunities – Find Websites, Blogs, or Influencers for your niche keywords. Filter to include only the results with minimum Domain Authority count and other metrics.
2. Instagram Influencers – Find Instagram Influencers for whatever niche or location. Sort by follower count and engagement metrics.
3. Twitter Influencers – Find Twitter Influencers for whatever niche or location. Sort by follower count and engagement metrics.
4. Most Shared Content – Find trending posts for whatever topic and niche keywords. Sort posts with the most likes, shares, and comments.
5. Find Leads – Find Influencer profiles in your target niche or topic to reach out to. Filter to include only the profiles with valid name and contact info.
6. Email Finder – Find anyone’s email address by name or by company domain.

How To Use NinjaOutreach Smart Tags

Below the tabs, to the right end of the search bar, you’ll see NinjaOutreach Smart Tags.

These are used to further filter out search results, so you can include only the type of leads you’re looking for.

There are 6 Smart Tags in total:

1. Blogger – Find blogs and blogger profiles only.
2. Influencer – Find only the profiles with followers totaling 3k and up.
3. Executive – Find manager, founder, owner, and other C-level profiles only.
4. Company – Find company or agency profiles only.
5. Journalist – Find editor, writer, journalist, and other press-related profiles only.
6. Article – Find only the posts with social shares totaling 50 and up.

How To Use NinjaOutreach Filters

Filters help narrow your search in significantly faster time.

There are a total of 6 filters you can use:

1. Name / Doesn’t have Name – Find only the leads with names, no name, or both.
2. Email & Contact – Filter for leads with an email address or a contact URL only. You can also include leads with either, both, or neither.
3. Top Level Domains – Filter results for specific domains, such as .com, .org, .edu, etc.
4. All Featured Pages – Find specific web pages, such as Resource Pages, Guest Post pages, etc.
5. Social Network – Set minimum follower and shares count for each or all social networks (Facebook, Twitter, Instagram, Pinterest, & Youtube.)
6. SEO Metrics – Set minimum requirements for each or all: Domain Authority, number of Backlinks, Moz Rank, Page Authority, and Alexa Rank.

How To Use Advanced Search Queries in NinjaOutreach

Yes, you can use advanced search queries in NinjaOutreach as you would in Google search.

Below are the top 6 advanced search queries best used in NinjaOutreach

1. Find URLs with your target keywords via inurl – inurl:[keyword] Ex. Inurl:affiliates
2. Find page or post titles with your target keywords via intitle – intitle:[keyword] Ex. intitle:vegan recipes
3. Search for results with an exact phrase via quotation marks – “[keywords]” Ex. “influencer marketing” tips
4. Find data on an exact post or website – [domain.com] or [domain.com/post] Ex. ninjaoutreach.com/content-marketing-tools
5. Remove from search results via hyphen – [keywords]-domain.com Ex. business-forbes.com
6. Find content by author name – author:[author name] Ex. author:Neil Patel

NinjaOutreach Sorting

Sorting helps you instantly find the leads you want to target first.

There are a total of 4 sorting options in NinjaOutreach:

1. Followers – Sort by Twitter, Instagram, Pinterest, or Facebook followers.
2. Metrics – Sort by Domain Authority, Page Authority, Moz Rank, Backlinks, or Alexa Rank.
3. Name – Sort alphabetically by name.
4. Location – Sort alphabetically by location.

Wrapping Up

NinjaOutreach Search functions much like Google, except each search result comes automatically crawled with additional data such as emails, social profiles, and other contact info so you can reach your leads sooner.

This means you won’t need to spend extra time manually finding and copy-pasting data into a spreadsheet.

Just click add contact, and NinjaOutreach will find other data of your leads for you.

All you’ll need to do then is review these data, save your final, clean results, and you’re ready to send emails to your leads!

Again, all these can be done in NinjaOutreach.

So, there’s no need to scramble between multiple other apps and tabs to get all your lead search and influencer marketing work done.

Handy, right?

Head on over to the app and try it out!

The post How To Use NinjaOutreach Search Tabs, Tags, Filters, Sorting, & Queries appeared first on Influencers & Outreach University.

I’m sure like me, you’ve been seeing more of these link sceptic articles cropping up recently.

Some of them have strong enough points that it’s definitely got me thinking about our own SEO and content marketing strategies at NinjaOutreach.

So, we did our own research and some testing of our own.

Here are some of what we found:

1. Brian Dean’s link building campaign, which he called the Skyscraper Technique, boosted his search traffic by 110% in 14 Days
2. Google’s Andrey Lippatsev actually said that links are among Google’s top two ranking factors.
3. Through our competitor link building campaign, which we started in 2016, we were able to acquire thousands of backlinks which contributed to our site reaching a domain authority (DA) of 50-plus.

Our conclusion?

Link building still works. If done carefully, it can bring your business tons of traffic and authority on Google.

And if you want to reach as many opportunities as you can, I’ll share with you some tactics we’ve used to build links, along with how we used NinjaOutreach to accomplish these link building campaigns much faster.

Links, Links, Links – Proven Tactics to Build Links

There are tons of ways to get links. In fact, some specialists have already compiled a list of hundreds of strategies.

Of course, it’s not as easy as one, two, three. You’d need to do some heavy prospecting and outreach—and that’s where time can just slip past (and fast) under your nose.

Good luck if you’re going to do this manually.

But if you want to get things done faster, you can get ahead by using a tool. And that’s what we made NinjaOutreach for.

In this tutorial, I’ll teach you how to use NinjaOutreach to expedite your link building campaigns.

I’ll also discuss the top link building tactics that, from our personal experience, gave the most impactful results.

All of these are white hat and, incidentally, are also tactics that you can accomplish the fastest with NinjaOutreach:

• Broken Link Building
• Competitor Link Building
• Resource Page Link Building
• Expert Roundups
• Getting Featured on Interviews and Podcasts

Broken link building

Broken link building is a white-hat link building tactic where you identify sites that have broken links in their posts.

These broken links should refer to an item or content that’s similar to yours so you can then notify the webmaster about the broken link and recommend your own working link as an alternative.

In this case study, they were able to acquire 17 backlinks in just one day!

Here’s how you can use NinjaOutreach for that.

Prospecting for broken links with NinjaOutreach

Let’s say you wrote a post about “brand storytelling,” and you want to find other brand storytelling posts with broken links in them (or that are broken links themselves).

Go to NinjaOutreach Prospecting > Promotion Opportunities tab and type your keyword “brand storytelling.” Click the box for Exact Match then hit Search.

Click the filter and set the Domain Authority (DA) to at least 30. That way, you get more high-quality prospects.

Review your prospect results, then click Save All.

Choose the first 50 prospects, then add these into a list or create a new one.

Any duplicates will be removed from the results if you redo your search.

So depending on the time you have, redo your search and keep adding more prospects until you accumulate a list of at least 100 to 3k.

Now export your CSV, open it, and look for the column that has the page URLs. In this case, it’s column G.

Next, you need to check the links for 404s.

To do that, You can use a 404 checker like this chrome extension.

Once you install it, you can load each of your target pages and run the extension. It then scans each page and highlights any 404 links in red.

Check the 404s to see if the content it’s linking to is similar to yours, which makes it okay for you to suggest your own working link as an alternative.

If it fits, keep the prospect in your CSV. If it’s a negative, delete it from your sheet.

Keep doing this until you’ve reached at least 50 prospects or exhausted your search results.

After this point, you can actually start your outreach to the webmasters that have broken links.

However, if you want to add more prospects to your list and thus, up your chances of getting positive responses, it’s best to trace other people who’ve used the same broken URL too, which you can do by putting the link in a backlink checker like Moz.

How to add more broken backlink prospects

Going back to your original spreadsheet, copy all the URLs in the column that has the page URLs. In this case, it’s column G.

Next, open up a free bulk link checker such as this one, which allows you to check up to 50 links. Copy paste the page URLs into the form field and click submit.

Once the results are in, sort by Status so that all 404s are grouped together. Those are your broken links. Tag them in your spreadsheet as broken.

Now that you have identified all the broken links, it’s time to find out everyone else who might have linked to these dead URLs.

To do that, you can use tools like MOZOse, Ahrefs, or Majestic.

For this example I took one broken url, and used Moz’s free OpenSiteExplorer to identify all the other bloggers that linked to this dead page.

Now, you can export these results into another CSV and import to NinjaOutreach.

When importing, just choose MozOSE in the Provider Format.

This adds more new prospects to the list.

To review your prospect list, go to Lists> Your Lists of Leads, and click the list of leads you need to review.

Once you’ve finalized your list, it’s time to do your outreach.

How to set up a broken link building outreach campaign

To start your outreach, integrate your email with NinjaOutreach first.

Next, you’re going to need a proper template.

Got to the Outreach tab and click Templates to see our list of template examples.

To access even more templates, you can click Create Template, then Load Pre-Written template.

The dropdown will show you even more templates to choose from.

Below is one of our pre-written templates that you can reuse or modify.

Once you’ve decided on a template, you just need to set up your campaign and you’re done!

At this point, you can either sit back and wait for any replies, or you can set up another link building campaign.

Competitor link building with NinjaOutreach

Competitor link building is much like broken link building, but with a subtle twist. Instead of using keywords about your target topic, you search directly for all the bloggers who have linked to one or more of your competitors.

The rationale: if a blogger has written about or linked to a business or product similar to yours, chances are, they may be interested to check you out for comparison.

To start prospecting, create a list of other sites or products that you think are similar to yours.

For example, if you’re a digital marketing tool, run a search for that keyword.

Below is a query you can use with an advanced search operator to exclude your site from any results.

[Your Topic] -site:[Your Website URL]

Ex. digital marketing tool -site:https://ninjaoutreach.com/

You can do this search on the NinjaOutreach platform or Google.

If you use NinjaOutreach, you can review the search results from there, delete bad ones, and save the prospects that fit into your list.

If you use Google, set Google settings to display up to 100 results.

Import the results to your NinjaOutreach account. Here’s how.

Review your list by clicking Leads > Lists of Leads.

Here are more tutorials on how to manage your leads:

• Using the Chrome extension
• Collecting contact information from Google results
• Importing and exporting lists
• Filtering and inbox mode
• Managing blogger relationships

Sort your list by number of backlinks so you can target which sites to prioritize—the ones with the most backlinks, of course.

From your list, pick a URL and paste this into a backlink checker tool. In our case, we use Ahrefs.

Enter the URL into the search bar, choose the Exact URL option, then hit Search.

Click the Backlinks section to show backlinks, click All links, then choose the Live links option.

You can also choose to show only the Dofollow links, which we did. Otherwise, you can simply show All links.

Once done, just click the Export button to download the results into a CSV then import this CSV into your new outreach list.

Here’s more on how to import and export lists with NinjaOutreach.

These new prospects are the ones who’ve linked to your competitor and it’s time to review their articles so you can craft a proper outreach plan.

For example, if you found a tool roundup article, this is a pre-written NinjaOutreach template you can use or modify to reflect your particular situation.

Set a followup email and wait for responses.

How to set up an expert roundup link building campaign

An expert roundup is a massive list-type post where you reach out to a bunch of influencers and, in exchange for a backlink to them, you ask for these expert’s input about your topic—usually a question in their niche that they can easily answer.

A good number to go with would be to feature at least 30 to 50-plus experts.

You will quote them and link to them. Once your post is published, you reach out to these experts one more to inform them that the post has been published, give them a URL, and a Click to Share link for  their social media.

If the experts took the time to contribute to your roundup, it would also be in their best interest to help you promote it, so if you get a good response rate to your roundup request, then it’s a win-win situation.

Doing expert roundups has been one of our most effective link building tactics.

It’s free, can potentially feature a ton of influencers, and are most likely to get backlinks from these high-powered experts as well.

Say you want to create an expert roundup about SEO trends for 2018, for example.

Prospecting is pretty much the same. Just go to Prospecting > Social Influencers/Most Shared Content/Find Leads, enter the keywords of your niche, and filter the results on key metrics such as DA, engagement, followers, etc., to make sure they have a large following and will drive you traffic.

To set up your outreach campaign along with your automated follow ups, read this.

To manage your campaigns and lists, read this tutorial.

How to manage an expert roundup campaign

Tip #1

To manage your campaign deadlines, create a dedicated list and add a tag for the deadline of the response to your campaign.

This way, you’ll be constantly reminded every time you see it.

Go to Lists > Lists of Leads then click Create List. Name your list and save your prospects in there.

If this doesn’t work, go back to your list, click the bulk actions checkbox at the top left, then click the edit button.

If you need to set separate deadline tags for the prospects in your list, check the boxes on the far left of the prospect card then click edit.

Enter your tags in the tags input field, don’t forget to hit Enter, and click Save.

Now, every time you see a prospect card related to your expert roundup, you’ll see the deadline in the tags area.

You can also filter prospects in your list according to their response deadline.

Just go to Filter lists > Tags and choose the deadline from the dropdown.

For more on how to filter for tags and relationship labels, read this.

Tip #2

Another thing you can do is to bulk tag all your prospects as No Response at the start of your campaign.

As before, check the bulk actions checkbox, then click Edit.

Add the tag No Response, hit Enter, then click Save.

Later on, when you want to follow up, you can do a filter on the tag No Response, and you’ll have all the prospects neatly lined up.

Hint: You can also go to Filter Lists > All Contacts

You can then choose to follow up with prospects who have done either of the actions in the dropdown below, such as those with follow-ups due, have opened your email, clicked a link, etc.

Tip #3

As responses come in, go to the prospect card of those who replied and overwrite the their no response tags with a yes response.

This way, you can easily filter by prospects who responded later on and you’ll know exactly who to reach out to once the post is published.

We’ve given you the tips. Now, we’d like to give you some of our outreach template recommendations for expert roundups.

For your initial outreach, you can use the following.

Here’s one example from Brian Dean:

And one of our own at NinjaOutreach:

So, you’ve published your expert roundup post and it’s time to thank your influencer participants.

For those kinds of follow-ups, we also have the following template recommendations. Modify them as you see fit.

Another example from Brian Dean:

A script we’ve used internally:

Link Building Campaign through Resource Pages

Resource page link building is the process of looking for high-authority resource pages relevant to your niche.

You send the webmaster a pitch to add your website to its list of resources, which means you also get a backlink.

If done right, resource page link building can be a great 80/20 link building strategy.

They are powerful pages to get a backlink from, and yet it’s easy to get listed.

This is because the pages themselves are intended to be resources, so admins are always looking to add links to them.

As long as you have a valuable resource, you have a good shot at getting a link.

We’ve done a ton of resource page link building at NinjaOutreach. For example, this link on DA 62 site, Prezly:

Now prospecting to create a decent sized list and doing outreach to all these prospects is now walk in the park.

That’s why in our campaigns, we’ve always used NinjaOutreach to get things done faster.

Below, I’ll teach you how you can use our tool for your own resource page link building campaign.

How To Find Resource Pages With NinjaOutreach

Say you want your website to get listed in resource pages for marketing.

The most effective way to find people who have resource pages is through the Prospecting tab.

Just go to Prospecting > Find Leads then click Filter > All Featured Pages, and choose Resource Page.

This will filter the results to show only Resource Page types.

Next, just enter your niche keyword, click Exact Match, then hit Search.

Since you’re not using any advanced search operators at this point, you’re likely to get more results.

You can manually filter, sort, or review your results, then add any prospects that fit into your list.

Hint: You may want to sort or filter by a Domain Authority to make sure you are prioritizing the highest authority pages.

Now for more targeted (but lesser) results, you can run your search with any of these advanced search operators.

[Your-Topic] inurl:resource

Ex.

Marketing inurl:resource

[Your-Topic] inurl:category/resource/

Ex.

Marketing inurl:category/resource/

[Your-Topic] intitle:resource

Ex.

Marketing intitle:resource

You can also pair them with variations of what Moz calls Prospecting Phrases.

Ex.

Marketing inurl:“suggested links”

Marketing inurl:“related sites”

You can try variations of these using “resources,” “resource page,” and “tools” as well.

Once you find what you need, you can add and manage your prospects straight from within NinjaOutreach.

If you don’t find what you need from within the platform, you can make the same searches in Google, then just import the results into NinjaOutreach.

NinjaOutreach will automatically remove any duplicates.

Once you’ve finalized your prospect lists, it’s time to set up your outreach campaign.

As I’ve mentioned, before embarking on any outreach campaign you’ll need to integrate your email address with NinjaOutreach first.

Below is an example of a script we’ve used in our own resource page link building.

So, there you have it!

The topmost effective link building tactics that we’ve used, tested and proven with NinjaOutreach.

Try it out with the tool and let us know how you do.

As always, for any other questions, our Support Ninjas are always ready to assist you.

The post Links, Links, Links – Proven Tactics to Build Links appeared first on Influencers & Outreach University.

These days, you need to be more creative.

So in this tutorial, I’d like to talk about how to get more exposure for your products using two underrated marketing techniques: product reviews and giveaways.

How powerful are these strategies?

Proof 1. When Josh Earl launched a giveaway that went viral, he generated almost 200k leads in just 11 days.

According to him, that’s an email list growth of 3,418% in less than 2 weeks!

Proof 2. When Bryan Harris replicated Earl’s strategy and launched a giveaway of his own, he managed to get more than 2.2k email subscribers in just 10 days!

Let’s dive into how you can replicate these tactics with NinjaOutreach then.

The following tutorial works whether you’re looking for giveaways, product reviews—even guest post opportunities.

Just modify your keywords to suit your purpose.

How to find leads who do product reviews & giveaways method 1

In this method, you can search straight from within the platform and use NinjaOutreach built-in filters.

• Go to Search > Websites and Blogs
• Type your keyword “email marketing tool,”
• Click Search
• Click the advanced filter icon, and
• Click All Featured Pages.

Choose what type of post you’re after; in this case, Product Reviews.

Alternatively, you can also run a search without using the filter.

Just use [Your Topic] Review.

How to find leads who do product reviews & giveaways method 2

This method will provide slightly different results from the first one, so it’s worth trying both approaches.

Now, whether you choose to use NinjaOutreach search or go straight to Google’s search engine, you can run your search using various combinations of these search operators:

[Your-Topic] inurl:/review/
Ex. email-marketing inurl:/review/

[Your-Topic] inurl:category/review/
Ex. email-marketing inurl:category/review/

[Your-Topic] intitle:reviews
Ex. email-marketing intitle:reviews

So for example, here’s how you can search through NinjaOutreach.

Go to Search> Websites and Blogs

And here’s a search via Google

Variations of the above can work well for the following words:

• [Product Reviews] – review, reviews, product review, product reviews, product-review, product-reviews
• [Giveaways] – giveaway, giveaways

Whatever purpose you may have, you can do variations of your searches like these:

• email-marketing inurl:/product-review/
• email-marketing inurl:category/giveaways/
• email-marketing intitle:giveaway

Now for example, if you want to find websites that hosted a marketing giveaway, you can do a search like this:

If you want to find websites that wrote a product review about another competitor tool, you can try this query:

If you want websites that do product reviews for marketing software, you can try a search like this:

Now, let’s say you want to find all the websites that linked to one of your competitors, but you don’t want your competitor’s URL to show up in any of the results.

Here’s a query you can use:

If you search via Google, you can load the links to your NinjaOutreach chrome extension, manually review the results, then add the leads to your list.

Here are step-by-step instructions for:

• How to install and use the Chrome Extension
• How to use NinjaOutreach to collect contact information from Google results.

If you do your search in the NinjaOutreach Search tab, you can simply review and add to your list from within the app.

How to find leads for giveaways

This method will let you replicate Bryan Harris’s own steps much faster with the help of NinjaOutreach.

First, choose a giveaway that’s highly desirable for your target audience.

For example, if you’re a food blogger with a primary focus on organic cooking, you should win over your target subscribers with a Whole Foods gift card.

If you’re a fitness blogger, offer a gym membership for a year.

If you’re a beauty blogger, offer a limited edition beauty kit or a Sephora gift card.

You get the picture.

In this case, let’s say you are a marketing blogger and you’re thinking of doing an email marketing tool giveaway to your audience of marketers, business owners, and agencies—a set of professionals for which email marketing is an essential.

Second, pick a prize from a well-known company so you can piggyback on their authority.

To do that, Google for “[Keyword] + [Service]”.

Once you have a good set of leads, simply import the results into your NinjaOutreach list.

Here’s how.

Once done importing, go to your NinjaOutreach web app, find this particular list, and sort the saved leads by a number of shares or followers.

The higher the better.

This way, you’ll see the most popularly shared or followed email marketing service provider in your niche.

Say, out of all these leads, you’ve finally chosen to do a giveaway for the popular email marketing tool, Mailchimp.

What’s next? Getting your giveaway copy ready.

Crafting copy for your giveaway

You can get ideas by taking a look at other popular giveaways.

The more popular they are, the better.

To do that, you can head to giveaway listing sites and get ideas from the most popular giveaway headlines.

In Bryan’s example:

Finally, when it comes to crafting giveaway copy, Bryan had this tip:

Tip: Write and grade each hook you craft for each offer using these 3 criteria:

• Is it coveted by your audience?
• Will the headline of your giveaway turn heads?
• Is the prize owner likely to share your giveaway?

Whatever gets the highest score shall be your product giveaway.

With that in mind, say you end up with this copy:

“Win a One Decade Subscription to MailChimp!”

A popular email marketing tool, and a big subscription.

Could be quite catchy.

So now you have your product giveaway and your copy.

The next thing to tackle is a promotion.

After all, how can a product giveaway be effective if nobody knows about it?

How to promote your product giveaways with NinjaOutreach

In a nutshell, you need to:

• Look for top influencers and bloggers who’ve written or promoted anything related to your giveaway before.
• Make a list of leads for each category.
• Conduct outreach.

How to find leads to help promote your giveaway

To find social influencer profiles who can help promote your giveaway, just go to Search > Social Influencers

Then, type in your niche keyword.

You can also search for all the blogs that have written about email marketing.

Just go to Search > Websites and Blogs and use variations of your niche keyword.

For ex. Email marketing tool, email marketing tools, top email marketing tools, best email marketing tools, etc.

You can also conduct the search via Google using advanced search operators and just import the right leads into your list.

Here’s more on how to import search results from Google and into your NinjaOutreach account.

Now, even if you nailed the niche (email marketing / email marketing tool), not all people may think your giveaway product (MailChimp) is so great, and this might lower the chances of them promoting it.

So to up your chances, create another list of leads consisting of bloggers who’ve written, interviewed, promoted, or shared anything about your product within the last three to five months.

Just go to

• Search
• Websites and Blogs

Type your topic keyword and use the Advanced Filter to make separate searches for:

• Product Reviews
• Sponsored Posts
• Guest Posts
• Interviews
• Podcast and
• Resource pages.

Doing this separately could give different results compared to not using any filter, so it’s worth trying different approaches.

Alternatively, without using any page filters, go to Websites and Blogs and use variations of queries such as these:

• Best [Your Topic] + intext:[Your Giveaway Product]
  Ex. “best email marketing tools intext:MailChimp”
• [Your Giveaway Product] + product review
  Ex.“MailChimp product review”
• [Your Giveaway Product] + [Your topic] + review”
  Ex. “MailChimp email marketing tool review”
• [Your topic] + roundup + intext:[Your Giveaway Product]
  Ex. “Email marketing tool roundup intext:MailChimp”

Just add any of the leads that fit into your new list.

Doing the outreach

Before doing any outreach, make sure to integrate your email first.

Next, learn how to send emails and set up outreach campaigns in NinjaOutreach.

Now, all you need is a script.

Below are two examples of outreach scripts that you can take ideas from or modify.

The first is one of our preset templates in the app, and the other is what Bryan Harris actually used in his giveaway campaign.

• Example Product Review Script from NinjaOutreach

• Example Giveaway Script by Bryan Harris

Once you have your scripts ready, here’s how to set up an outreach campaign.

Once your campaign is running, learn how to manage your campaign and your prospect relationships.

And there you have it.

Hope this helped you put together some of your own product promotion campaign ideas.

As always, feel free to reach out to our Support Ninjas if you hit some snags along the way.

The post How to Promote a Product – Reviews & Giveaways appeared first on Influencers & Outreach University.