How To Set Up Custom Tracking Domain

In order to track who opens and clicks your emails, you will need to set up a custom tracking domain in your NinjaOutreach account.

This will allow you to view your email template’s open, click, and reply rates.

In this article, we will use the domain ninjaoutreach.co as an example

Part 1: Setting up a domain and adding a CNAME record

1. Create a new domain or use an existing domain that you already own for tracking.

Note: We encourage that you get a separate domain for outreach tracking rather than use your website or business domain in order to protect its integrity. That way, the deliverability of your main business emails (invoices, newsletters, etc.) won’t be affected by the results of your outreach campaigns, such as people marking your outreach as spam.

Again, for this example, the domain I use for tracking is ninjaoutreach.co. If you cannot buy a new domain, or if you want to use your main domain, you can also set up tracking using an arbitrary subdomain.

For example, instead of using ninjaoutreach.co we could have used tracking.ninjaoutreach.com (notice the main .com domain). The subdomain part is completely irrelevant and you can use whichever name you want.

2. Add a CNAME DNS record

In the control panel of where your domain name is hosted, add a CNAME record with Host: @ and value of either ninjadatamails.com or ninjapixelmails.com.

Important: the special “@” value refers to your whole domain, so it’s appropriate only if you decided to add tracking using your entire domain.

If you decided to use a subdomain, you will have to input the subdomain name. For example, if you wanted to use tracking.ninjaoutreach.com, you would add a record with “tracking” as Host field.

For example: here we have used a subdomain called “tracking” and used it this way

Once you’ve filled that up, click Save and go to your NinjaOutreach account

Part 2: Add your domain to NinjaOutreach

1. Click the drop-down at the top right corner of your NinjaOutreach and select “Settings”

settings-ninjaoutreach

2. By default, you will land in the Profile tab of the settings page and you will see this:

profile-settings

Simply click on the “Add Tracking Domain” button and add your domain or subdomain where you have the CNAME record .

3. Here’s an example:

your-custom-domain

 

4. A success message will display after you are done:

success-message

Note:

This green icon indicates that the setup is successful:

setup-tracking-success

While the red exclamation mark represents that the setup is unsuccessful.

setup-tracking-unsuccessful

If this is the case, go back to “Part 1” above and review the information you have included in your CNAME record. Make sure that you have followed steps 2 and 3 accordingly and try again.

If you need help, don’t hesitate to contact us in support.

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