How To Set Up Custom Tracking Domain

In order to track who opens and clicks your emails, you will need to set up a custom tracking domain in your NinjaOutreach account.

This will allow you to view your email template’s open, click, and reply rates.

In this article, we will use the domain as an example

Part 1: Setting up a domain and adding a CNAME record

1. Create a new domain or use an existing domain that you already own for tracking.

Note: We encourage that you get a separate domain for outreach tracking rather than use your website or business domain in order to protect its integrity. That way, the deliverability of your main business emails (invoices, newsletters, etc.) won’t be affected by the results of your outreach campaigns, such as people marking your outreach as spam.

Again, for this example, the domain I use for tracking is If you cannot buy a new domain, or if you want to use your main domain, you can also set up tracking using an arbitrary subdomain.

For example, instead of using we could have used (notice the main .com domain). The subdomain part is completely irrelevant and you can use whichever name you want.

2. Add a CNAME DNS record

In the control panel of where your domain name is hosted, add a CNAME record with Host: @ and value of either or

Important: the special “@” value refers to your whole domain, so it’s appropriate only if you decided to add tracking using your entire domain.

If you decided to use a subdomain, you will have to input the subdomain name. For example, if you wanted to use, you would add a record with “tracking” as Host field.

For example: here we have used a subdomain called “tracking” and used it this way

Once you’ve filled that up, click Save and go to your NinjaOutreach account

Part 2: Add your domain to NinjaOutreach

1. Click the drop-down at the top right corner of your NinjaOutreach and select “Settings”


2. By default, you will land in the Profile tab of the settings page and you will see this:


Simply click on the “Add Tracking Domain” button and add your domain or subdomain where you have the CNAME record .

3. Here’s an example:



4. A success message will display after you are done:



This green icon indicates that the setup is successful:


While the red exclamation mark represents that the setup is unsuccessful.


If this is the case, go back to “Part 1” above and review the information you have included in your CNAME record. Make sure that you have followed steps 2 and 3 accordingly and try again.

If you need help, don’t hesitate to contact us in support.

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