Chrome Extension – Influencers & Outreach University

How To Get Links W/ Infographics And Guestographics With NinjaOutreach

Aris — Wed, 06 Jun 2018 11:07:53 +0000

Infographics are a powerful way to build links because they are so shareable. The way to share them is essentially to copy the link source and repost it on your blog. This allows one content type to provide dozens of links.

In fact, legendary link builder Brian Dean listed guestographics as his favorite linkbuilding method of all time (recommended read).

His article provides great information on how to create an awesome infographic. Today we’re going to focus on getting it seen:

How To Find Infographics & Guestographics With NinjaOutreach (Method 1)

One effective way to find people who do infographics or guestographics is through the use of NinjaOutreach Chrome extension.

You can run a search on Google with any of these advanced search operators and load it on NinjaOutreach Chrome extension so you will be able to save those leads into your list.

[Your-Topic] inurl:/infographic/
[Your-Topic] inurl:category/infographic/
[Your-Topic] inurl:/infographics/
[Your-Topic] inurl:category/infographics/
[Your-Topic] intitle:infographic
[Your-Topic] intitle:infographic
[Your-Topic] intitle:[infographic]
[Your-Topic] intitle:[infographic]

How To Find Bloggers Who Post Infographics With NinjaOutreach (Method 2)

If you don’t want to use the NinjaOutreach Chrome extension, you can use the regular search and filters. First, we want to target websites with a history of posting infographics.

The easiest method is simply to use the search and the filter in our two tabs; Websites and Blogs and Twitter Influencers search.

Just run a search for your topic, and then select infographics from the filter drop-down menu.

I recommend setting the search to 5k because this filter will drastically reduce the results. This is because these data points are relatively new to the software, and the data is still being built up.

Using The Websites and Blogs Tab

You can also run a search with the keywords directly, for example, “Marketing infographic”. In this case, it is better NOT to put the filter on, because the exact match will already filter the keywords for you.

Both of these will provide different results (well, some the same, and some different), so it’s worth trying both approaches)

Using The Twitter Influencers Tab

You can also run a search on the Twitter Influencers tab, although it doesn’t have a filter, so you’ll just have to rely on the keyword alone:

Remember to try keywords such as infographics, infographics with your key term as well, because it is set to exact match:

From here you can easily add the good candidates to a list.

How To Find Infographics & Guestographics With NinjaOutreach (Method 3)

Perhaps obvious, but it’s worth nothing – just because a blogger doesn’t have a history of posting infographics according to NinjaOutreach, doesn’t mean they won’t (or haven’t).

It just means we didn’t find any.

But they still might be worth reaching out to if they’re relevant. So feel free to use the above method but without the infographic restriction (filter/search term).

Performing The Outreach And Landing Slots!

Before doing the outreach, you will have to integrate your email.

Once you save the bloggers to your list, you’re ready to do outreach to them:

These directions will show you how to send emails in NinjaOutreach.

And These directions will show you how to effectively outreach in NinjaOutreach.

All you need is a script specific to infographics.

Brian recommends a two-step approach:

Source Backlinko.com

The idea here is to casually send an offer to show them the link, and, if they say yes, send it over with an offer to write a personalized mini guest post around it.

Here are those scripts are written out:

1. Subject: An Infographic About Advanced On-page SEO

Hi [First Name]

I was on the hunt for some advanced on-page SEO tips today and found [Page Title]

I really like that you emphasize the importance of on-page SEO

(it’s easy to overlook with all the info about links and social signals)

Actually, I just put together an infographic about advanced on-page SEO.

As someone who writes about on-page SEO quite a bit, I thought you may get a kick out of it

Let me know if you want to check it out.

Cheers,
Brian

2. Subject: Here’s A Link To The Infographic

Great, [First Name]
Here’s a link to the infographic:Also, let me know if you ever want to post the infographic on your site. I’ll be happy to write a “mini guest post”, just for you!

Cheers,
Brian

Note: This video below is outdated but you can still use it as a reference as some functions are similar.

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How To Promote Your Crowdfunding Campaign With Ninja Outreach

Aris — Wed, 06 Jun 2018 11:07:53 +0000

So you want to promote your Crowdfunding campaign!

You’ve developed your story, written and shot a video script, showcased photos of your product, built a website and crunched your numbers.

Now it’s time to get out there. But how?

Crowdfunding campaigns are fundamentally different than most outreach campaigns for two reasons:

They have a real (short) time window. You have X amount of days to get the project funded, otherwise, it’s over.
Linkbuilding doesn’t make sense. At least not in the traditional sense, because you don’t own the asset (Kickstarter, Indiegogo, etc).

In short, what you’re really looking for is a lot of traffic to your landing page, asap. So here is what we advise in regards to using NinjaOutreach.

Create Your Hit List

First off! What’s your campaign about? A product? A service? Something new? Or something that has already been invented but you do it in a much cooler way? You’ll have to define what your product/service exactly is and find alternatives for it.

For example, If you’ve made an incredible type of shoes that charge your phone as you walk. You may as well search for bloggers, influencers & people using keywords like:

“tech gadgets”
“technology”
“love tech”
“phone battery”
“smartphone”
“tech sport”
“iPhone”
“IoT”
“charging devices”
“tech marketing”
“internet blogging”
“crowdfunding”

Now that you have a list of keywords which you can target, we recommend creating two groups for your outreach:

Interested consumers – These are people who might directly be interested in the campaign, but they themselves don’t naturally have a large audience (outside of perhaps their own peer group).
Bloggers with those consumers as their audience – These are bloggers who may or may not be interested themselves, but certainly speak to people who you believe are interested.

To explain how this difference comes into play, let’s continue with our Shoe Campaign analogy.

For the first group, I might simply be looking for people who “love technology”, despite the fact that they might not profess in their bio that they are a blogger.

For the second group, I could explicitly be looking for bloggers. The difference here is that I will remove the word love to focus on the general niche and then utilize the tags beneath the search for “blogger” and potentially “influencer”.

If you aren’t finding enough results, consider removing the influencer tag or trying a broader keyword.

Retracing Other Campaigns!

In addition to what you have found in NinjaOutreach, you can find sources of people who wrote about other crowdfunding campaigns that are related to your product / niche (and then reach out to them yourself).

To do this besides the usual Google search, use Google Image search. Just take a photo from a similar campaign and upload it to Google.

Then Google will display all the media, blogs & newspapers that have covered that campaign. You can use this ultimate guide tutorial to load the Google results in bulk through our import!

Or visit the sites and use the Ninja Outreach Chrome Extension in order to save them to your account.

This way you’ll create a faster outreach campaign filled with people who have, in the past, covered similar types of campaigns.

Remember to change the Relationship with each contact in your leads so you don’t loose track.

Writing Your Templates!

It is difficult to come up with a form template for all crowdfunding campaigns, because they are all so unique and highly customized.

We recommend reading this exceptional crowdfunding case study, from which this template is shown, to give you an idea of what you *could* write.

Following that, use these outreach tips from our knowledge base to manage the execution aspect of the campaign!

Note: This video below is outdated but can still be used as a reference as some functions are similar.

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How To Use NinjaOutreach To Find Bloggers In Other Countries

Tarek — Wed, 06 Jun 2018 11:07:53 +0000

Although the majority of NinjaOutreach’s database is from the US/UK, you can find bloggers from other countries through a variety of methods.

How To Import And Export Lists Into Ninja Outreach

How To Install And Use The Chrome Extension

Read the full article here:

>> How To Use NinjaOutreach To Find Bloggers In Other Countries

The post How To Use NinjaOutreach To Find Bloggers In Other Countries appeared first on Influencers & Outreach University.

How To Use NinjaOutreach To Find Influential Guests For My Podcast, Interview, Or Post

Tarek — Wed, 06 Jun 2018 11:07:53 +0000

Finding guests for your podcast who are interesting and also influential week after week can be difficult.

Luckily, we have a solution:

Read the full article here:

>> How To Use NinjaOutreach To Find Influential Guests For My Podcast

Note: NinjaOutreach has an email limit of 200 sent emails per day. Which means, if you have 1000 leads, your campaign will complete in the span of 5 days.

The post How To Use NinjaOutreach To Find Influential Guests For My Podcast, Interview, Or Post appeared first on Influencers & Outreach University.

How To Use NinjaOutreach To Find Journalists To Write About Us

Tarek — Wed, 06 Jun 2018 11:07:53 +0000

Journalists still control the media, which is why we’ve made a specific way to target them in NinjaOutreach.

How To Install And Use The Chrome Extension

Read the full article here:

>> How To Use NinjaOutreach To Find Journalists To Write About Us

The post How To Use NinjaOutreach To Find Journalists To Write About Us appeared first on Influencers & Outreach University.

How To Use NinjaOutreach To Get Featured On Interviews And Podcasts

Tarek — Wed, 06 Jun 2018 11:07:53 +0000

Interviews are a great way to get exposure for both your product and your brand.

It’s the specific time given to you to be promotional and talk about yourself and your products to your heart’s content. Who doesn’t love that green light, right?

Additionally, podcasts specifically don’t require any writing – simply showing up and being yourself for 30-60 minutes, which anyone can do.

Anything for getting you and your brand out there is always great which is why NinjaOutreach is here to help you do just that.

Read the full article:

>> How To Use NinjaOutreach To Get Featured On Interviews And Podcasts

The post How To Use NinjaOutreach To Get Featured On Interviews And Podcasts appeared first on Influencers & Outreach University.

Links, Links, Links – Proven Tactics to Build Links

Hazel Mae Pan — Wed, 06 Jun 2018 11:07:53 +0000

Is link building dead?

I’m sure like me, you’ve been seeing more of these link sceptic articles cropping up recently.

Some of them have strong enough points that it’s definitely got me thinking about our own SEO and content marketing strategies at NinjaOutreach.

So, we did our own research and some testing of our own.

Here are some of what we found:

Brian Dean’s link building campaign, which he called the Skyscraper Technique, boosted his search traffic by 110% in 14 Days
Google’s Andrey Lippatsev actually said that links are among Google’s top two ranking factors.
Through our competitor link building campaign, which we started in 2016, we were able to acquire thousands of backlinks which contributed to our site reaching a domain authority (DA) of 50-plus.

Our conclusion?

Link building still works. If done carefully, it can bring your business tons of traffic and authority on Google.

And if you want to reach as many opportunities as you can, I’ll share with you some tactics we’ve used to build links, along with how we used NinjaOutreach to accomplish these link building campaigns much faster.

Links, Links, Links – Proven Tactics to Build Links

There are tons of ways to get links. In fact, some specialists have already compiled a list of hundreds of strategies.

Of course, it’s not as easy as one, two, three. You’d need to do some heavy prospecting and outreach—and that’s where time can just slip past (and fast) under your nose.

Good luck if you’re going to do this manually.

But if you want to get things done faster, you can get ahead by using a tool. And that’s what we made NinjaOutreach for.

In this tutorial, I’ll teach you how to use NinjaOutreach to expedite your link building campaigns.

I’ll also discuss the top link building tactics that, from our personal experience, gave the most impactful results.

All of these are white hat and, incidentally, are also tactics that you can accomplish the fastest with NinjaOutreach:

Broken link building

Broken link building is a white-hat link building tactic where you identify sites that have broken links in their posts.

These broken links should refer to an item or content that’s similar to yours so you can then notify the webmaster about the broken link and recommend your own working link as an alternative.

In this case study, they were able to acquire 17 backlinks in just one day!

Here’s how you can use NinjaOutreach for that.

Prospecting for broken links with NinjaOutreach

Let’s say you wrote a post about “brand storytelling,” and you want to find other brand storytelling posts with broken links in them (or that are broken links themselves).

Go to NinjaOutreach Prospecting > Promotion Opportunities tab and type your keyword “brand storytelling.” Click the box for Exact Match then hit Search.

Click the filter and set the Domain Authority (DA) to at least 30. That way, you get more high-quality prospects.

Review your prospect results, then click Save All.

Choose the first 50 prospects, then add these into a list or create a new one.

Any duplicates will be removed from the results if you redo your search.

So depending on the time you have, redo your search and keep adding more prospects until you accumulate a list of at least 100 to 3k.

Now export your CSV, open it, and look for the column that has the page URLs. In this case, it’s column G.

Next, you need to check the links for 404s.

To do that, You can use a 404 checker like this chrome extension.

Once you install it, you can load each of your target pages and run the extension. It then scans each page and highlights any 404 links in red.

Check the 404s to see if the content it’s linking to is similar to yours, which makes it okay for you to suggest your own working link as an alternative.

If it fits, keep the prospect in your CSV. If it’s a negative, delete it from your sheet.

Keep doing this until you’ve reached at least 50 prospects or exhausted your search results.

After this point, you can actually start your outreach to the webmasters that have broken links.

However, if you want to add more prospects to your list and thus, up your chances of getting positive responses, it’s best to trace other people who’ve used the same broken URL too, which you can do by putting the link in a backlink checker like Moz.

How to add more broken backlink prospects

Going back to your original spreadsheet, copy all the URLs in the column that has the page URLs. In this case, it’s column G.

Next, open up a free bulk link checker such as this one, which allows you to check up to 50 links. Copy paste the page URLs into the form field and click submit.

Once the results are in, sort by Status so that all 404s are grouped together. Those are your broken links. Tag them in your spreadsheet as broken.

Now that you have identified all the broken links, it’s time to find out everyone else who might have linked to these dead URLs.

To do that, you can use tools like MOZOse, Ahrefs, or Majestic.

For this example I took one broken url, and used Moz’s free OpenSiteExplorer to identify all the other bloggers that linked to this dead page.

Now, you can export these results into another CSV and import to NinjaOutreach.

When importing, just choose MozOSE in the Provider Format.

This adds more new prospects to the list.

To review your prospect list, go to Lists> Your Lists of Leads, and click the list of leads you need to review.

Once you’ve finalized your list, it’s time to do your outreach.

How to set up a broken link building outreach campaign

To start your outreach, integrate your email with NinjaOutreach first.

Next, you’re going to need a proper template.

Got to the Outreach tab and click Templates to see our list of template examples.

To access even more templates, you can click Create Template, then Load Pre-Written template.

The dropdown will show you even more templates to choose from.

Below is one of our pre-written templates that you can reuse or modify.

Once you’ve decided on a template, you just need to set up your campaign and you’re done!

At this point, you can either sit back and wait for any replies, or you can set up another link building campaign.

Competitor link building with NinjaOutreach

Competitor link building is much like broken link building, but with a subtle twist. Instead of using keywords about your target topic, you search directly for all the bloggers who have linked to one or more of your competitors.

The rationale: if a blogger has written about or linked to a business or product similar to yours, chances are, they may be interested to check you out for comparison.

To start prospecting, create a list of other sites or products that you think are similar to yours.

For example, if you’re a digital marketing tool, run a search for that keyword.

Below is a query you can use with an advanced search operator to exclude your site from any results.

[Your Topic] -site:[Your Website URL]

Ex. digital marketing tool -site:https://ninjaoutreach.com/

You can do this search on the NinjaOutreach platform or Google.

If you use NinjaOutreach, you can review the search results from there, delete bad ones, and save the prospects that fit into your list.

If you use Google, set Google settings to display up to 100 results.

Import the results to your NinjaOutreach account. Here’s how.

Review your list by clicking Leads > Lists of Leads.

Here are more tutorials on how to manage your leads:

Sort your list by number of backlinks so you can target which sites to prioritize—the ones with the most backlinks, of course.

From your list, pick a URL and paste this into a backlink checker tool. In our case, we use Ahrefs.

Enter the URL into the search bar, choose the Exact URL option, then hit Search.

Click the Backlinks section to show backlinks, click All links, then choose the Live links option.

You can also choose to show only the Dofollow links, which we did. Otherwise, you can simply show All links.

Once done, just click the Export button to download the results into a CSV then import this CSV into your new outreach list.

Here’s more on how to import and export lists with NinjaOutreach.

These new prospects are the ones who’ve linked to your competitor and it’s time to review their articles so you can craft a proper outreach plan.

For example, if you found a tool roundup article, this is a pre-written NinjaOutreach template you can use or modify to reflect your particular situation.

Set a followup email and wait for responses.

How to set up an expert roundup link building campaign

An expert roundup is a massive list-type post where you reach out to a bunch of influencers and, in exchange for a backlink to them, you ask for these expert’s input about your topic—usually a question in their niche that they can easily answer.

A good number to go with would be to feature at least 30 to 50-plus experts.

You will quote them and link to them. Once your post is published, you reach out to these experts one more to inform them that the post has been published, give them a URL, and a Click to Share link for their social media.

If the experts took the time to contribute to your roundup, it would also be in their best interest to help you promote it, so if you get a good response rate to your roundup request, then it’s a win-win situation.

Doing expert roundups has been one of our most effective link building tactics.

It’s free, can potentially feature a ton of influencers, and are most likely to get backlinks from these high-powered experts as well.

Say you want to create an expert roundup about SEO trends for 2018, for example.

Prospecting is pretty much the same. Just go to Prospecting > Social Influencers/Most Shared Content/Find Leads, enter the keywords of your niche, and filter the results on key metrics such as DA, engagement, followers, etc., to make sure they have a large following and will drive you traffic.

To set up your outreach campaign along with your automated follow ups, read this.

To manage your campaigns and lists, read this tutorial.

How to manage an expert roundup campaign

Tip #1

To manage your campaign deadlines, create a dedicated list and add a tag for the deadline of the response to your campaign.

This way, you’ll be constantly reminded every time you see it.

Go to Lists > Lists of Leads then click Create List. Name your list and save your prospects in there.

If this doesn’t work, go back to your list, click the bulk actions checkbox at the top left, then click the edit button.

If you need to set separate deadline tags for the prospects in your list, check the boxes on the far left of the prospect card then click edit.

Enter your tags in the tags input field, don’t forget to hit Enter, and click Save.

Now, every time you see a prospect card related to your expert roundup, you’ll see the deadline in the tags area.

You can also filter prospects in your list according to their response deadline.

Just go to Filter lists > Tags and choose the deadline from the dropdown.

For more on how to filter for tags and relationship labels, read this.

Tip #2

Another thing you can do is to bulk tag all your prospects as No Response at the start of your campaign.

As before, check the bulk actions checkbox, then click Edit.

Add the tag No Response, hit Enter, then click Save.

Later on, when you want to follow up, you can do a filter on the tag No Response, and you’ll have all the prospects neatly lined up.

Hint: You can also go to Filter Lists > All Contacts

You can then choose to follow up with prospects who have done either of the actions in the dropdown below, such as those with follow-ups due, have opened your email, clicked a link, etc.

Tip #3

As responses come in, go to the prospect card of those who replied and overwrite the their no response tags with a yes response.

This way, you can easily filter by prospects who responded later on and you’ll know exactly who to reach out to once the post is published.

We’ve given you the tips. Now, we’d like to give you some of our outreach template recommendations for expert roundups.

For your initial outreach, you can use the following.

Here’s one example from Brian Dean:

And one of our own at NinjaOutreach:

So, you’ve published your expert roundup post and it’s time to thank your influencer participants.

For those kinds of follow-ups, we also have the following template recommendations. Modify them as you see fit.

Another example from Brian Dean:

A script we’ve used internally:

Link Building Campaign through Resource Pages

Resource page link building is the process of looking for high-authority resource pages relevant to your niche.

You send the webmaster a pitch to add your website to its list of resources, which means you also get a backlink.

If done right, resource page link building can be a great 80/20 link building strategy.

They are powerful pages to get a backlink from, and yet it’s easy to get listed.

This is because the pages themselves are intended to be resources, so admins are always looking to add links to them.

As long as you have a valuable resource, you have a good shot at getting a link.

We’ve done a ton of resource page link building at NinjaOutreach. For example, this link on DA 62 site, Prezly:

Now prospecting to create a decent sized list and doing outreach to all these prospects is now walk in the park.

That’s why in our campaigns, we’ve always used NinjaOutreach to get things done faster.

Below, I’ll teach you how you can use our tool for your own resource page link building campaign.

How To Find Resource Pages With NinjaOutreach

Say you want your website to get listed in resource pages for marketing.

The most effective way to find people who have resource pages is through the Prospecting tab.

Just go to Prospecting > Find Leads then click Filter > All Featured Pages, and choose Resource Page.

This will filter the results to show only Resource Page types.

Next, just enter your niche keyword, click Exact Match, then hit Search.

Since you’re not using any advanced search operators at this point, you’re likely to get more results.

You can manually filter, sort, or review your results, then add any prospects that fit into your list.

Hint: You may want to sort or filter by a Domain Authority to make sure you are prioritizing the highest authority pages.

Now for more targeted (but lesser) results, you can run your search with any of these advanced search operators.

[Your-Topic] inurl:resource

Ex.

Marketing inurl:resource

[Your-Topic] inurl:category/resource/

Ex.

Marketing inurl:category/resource/

[Your-Topic] intitle:resource

Ex.

Marketing intitle:resource

You can also pair them with variations of what Moz calls Prospecting Phrases.

Ex.

Marketing inurl:“suggested links”

Marketing inurl:“related sites”

You can try variations of these using “resources,” “resource page,” and “tools” as well.

Once you find what you need, you can add and manage your prospects straight from within NinjaOutreach.

If you don’t find what you need from within the platform, you can make the same searches in Google, then just import the results into NinjaOutreach.

NinjaOutreach will automatically remove any duplicates.

Once you’ve finalized your prospect lists, it’s time to set up your outreach campaign.

As I’ve mentioned, before embarking on any outreach campaign you’ll need to integrate your email address with NinjaOutreach first.

Below is an example of a script we’ve used in our own resource page link building.

So, there you have it!

The topmost effective link building tactics that we’ve used, tested and proven with NinjaOutreach.

Try it out with the tool and let us know how you do.

As always, for any other questions, our Support Ninjas are always ready to assist you.

The post Links, Links, Links – Proven Tactics to Build Links appeared first on Influencers & Outreach University.

How to Promote a Product – Reviews & Giveaways

Hazel Mae Pan — Wed, 06 Jun 2018 11:07:53 +0000

Gone are the days when publishing an article about your products every day could guarantee loads of traffic.

These days, you need to be more creative.

So in this tutorial, I’d like to talk about how to get more exposure for your products using two underrated marketing techniques: product reviews and giveaways.

How powerful are these strategies?

Proof 1. When Josh Earl launched a giveaway that went viral, he generated almost 200k leads in just 11 days.

According to him, that’s an email list growth of 3,418% in less than 2 weeks!

Proof 2. When Bryan Harris replicated Earl’s strategy and launched a giveaway of his own, he managed to get more than 2.2k email subscribers in just 10 days!

Let’s dive into how you can replicate these tactics with NinjaOutreach then.

The following tutorial works whether you’re looking for giveaways, product reviews—even guest post opportunities.

Just modify your keywords to suit your purpose.

How to find leads who do product reviews & giveaways method 1

In this method, you can search straight from within the platform and use NinjaOutreach built-in filters.

Go to Search > Websites and Blogs
Type your keyword “email marketing tool,”
Click Search
Click the advanced filter icon, and
Click All Featured Pages.

Choose what type of post you’re after; in this case, Product Reviews.

Alternatively, you can also run a search without using the filter.

Just use [Your Topic] Review.

How to find leads who do product reviews & giveaways method 2

This method will provide slightly different results from the first one, so it’s worth trying both approaches.

Now, whether you choose to use NinjaOutreach search or go straight to Google’s search engine, you can run your search using various combinations of these search operators:

[Your-Topic] inurl:/review/
Ex. email-marketing inurl:/review/

[Your-Topic] inurl:category/review/
Ex. email-marketing inurl:category/review/

[Your-Topic] intitle:reviews
Ex. email-marketing intitle:reviews

So for example, here’s how you can search through NinjaOutreach.

Go to Search> Websites and Blogs

And here’s a search via Google

Variations of the above can work well for the following words:

[Product Reviews] – review, reviews, product review, product reviews, product-review, product-reviews
[Giveaways] – giveaway, giveaways

Whatever purpose you may have, you can do variations of your searches like these:

email-marketing inurl:/product-review/
email-marketing inurl:category/giveaways/
email-marketing intitle:giveaway

Now for example, if you want to find websites that hosted a marketing giveaway, you can do a search like this:

If you want to find websites that wrote a product review about another competitor tool, you can try this query:

If you want websites that do product reviews for marketing software, you can try a search like this:

Now, let’s say you want to find all the websites that linked to one of your competitors, but you don’t want your competitor’s URL to show up in any of the results.

Here’s a query you can use:

If you search via Google, you can load the links to your NinjaOutreach chrome extension, manually review the results, then add the leads to your list.

Here are step-by-step instructions for:

If you do your search in the NinjaOutreach Search tab, you can simply review and add to your list from within the app.

How to find leads for giveaways

This method will let you replicate Bryan Harris’s own steps much faster with the help of NinjaOutreach.

First, choose a giveaway that’s highly desirable for your target audience.

For example, if you’re a food blogger with a primary focus on organic cooking, you should win over your target subscribers with a Whole Foods gift card.

If you’re a fitness blogger, offer a gym membership for a year.

If you’re a beauty blogger, offer a limited edition beauty kit or a Sephora gift card.

You get the picture.

In this case, let’s say you are a marketing blogger and you’re thinking of doing an email marketing tool giveaway to your audience of marketers, business owners, and agencies—a set of professionals for which email marketing is an essential.

Second, pick a prize from a well-known company so you can piggyback on their authority.

To do that, Google for “[Keyword] + [Service]”.

Once you have a good set of leads, simply import the results into your NinjaOutreach list.

Here’s how.

Once done importing, go to your NinjaOutreach web app, find this particular list, and sort the saved leads by a number of shares or followers.

The higher the better.

This way, you’ll see the most popularly shared or followed email marketing service provider in your niche.

Say, out of all these leads, you’ve finally chosen to do a giveaway for the popular email marketing tool, Mailchimp.

What’s next? Getting your giveaway copy ready.

Crafting copy for your giveaway

You can get ideas by taking a look at other popular giveaways.

The more popular they are, the better.

To do that, you can head to giveaway listing sites and get ideas from the most popular giveaway headlines.

In Bryan’s example:

Finally, when it comes to crafting giveaway copy, Bryan had this tip:

Tip: Write and grade each hook you craft for each offer using these 3 criteria:

Is it coveted by your audience?
Will the headline of your giveaway turn heads?
Is the prize owner likely to share your giveaway?

Whatever gets the highest score shall be your product giveaway.

With that in mind, say you end up with this copy:

“Win a One Decade Subscription to MailChimp!”

A popular email marketing tool, and a big subscription.

Could be quite catchy.

So now you have your product giveaway and your copy.

The next thing to tackle is a promotion.

After all, how can a product giveaway be effective if nobody knows about it?

How to promote your product giveaways with NinjaOutreach

In a nutshell, you need to:

Look for top influencers and bloggers who’ve written or promoted anything related to your giveaway before.
Make a list of leads for each category.
Conduct outreach.

How to find leads to help promote your giveaway

To find social influencer profiles who can help promote your giveaway, just go to Search > Social Influencers

Then, type in your niche keyword.

You can also search for all the blogs that have written about email marketing.

Just go to Search > Websites and Blogs and use variations of your niche keyword.

For ex. Email marketing tool, email marketing tools, top email marketing tools, best email marketing tools, etc.

You can also conduct the search via Google using advanced search operators and just import the right leads into your list.

Here’s more on how to import search results from Google and into your NinjaOutreach account.

Now, even if you nailed the niche (email marketing / email marketing tool), not all people may think your giveaway product (MailChimp) is so great, and this might lower the chances of them promoting it.

So to up your chances, create another list of leads consisting of bloggers who’ve written, interviewed, promoted, or shared anything about your product within the last three to five months.

Just go to

Search
Websites and Blogs

Type your topic keyword and use the Advanced Filter to make separate searches for:

Product Reviews
Sponsored Posts
Guest Posts
Interviews
Podcast and
Resource pages.

Doing this separately could give different results compared to not using any filter, so it’s worth trying different approaches.

Alternatively, without using any page filters, go to Websites and Blogs and use variations of queries such as these:

Best [Your Topic] + intext:[Your Giveaway Product]
Ex. “best email marketing tools intext:MailChimp”
[Your Giveaway Product] + product review
Ex.“MailChimp product review”
[Your Giveaway Product] + [Your topic] + review”
Ex. “MailChimp email marketing tool review”
[Your topic] + roundup + intext:[Your Giveaway Product]
Ex. “Email marketing tool roundup intext:MailChimp”

Just add any of the leads that fit into your new list.

Doing the outreach

Before doing any outreach, make sure to integrate your email first.

Next, learn how to send emails and set up outreach campaigns in NinjaOutreach.

Now, all you need is a script.

Below are two examples of outreach scripts that you can take ideas from or modify.

The first is one of our preset templates in the app, and the other is what Bryan Harris actually used in his giveaway campaign.

Example Product Review Script from NinjaOutreach

Subject: I Saw The Post You Wrote On {Topic}

Hey [First Name]

My name is Dave and I run NinjaOutreach.com – a blogger prospecting and outreach software.

I saw the post you wrote on the best free photo editing tools and I thought it was top notch!

We just launched and we’re looking to get the word out through product reviews – would you be interested?

I’d be happy to give you:

1 years free use of the product
Several licenses to giveaway to your audience
Affiliate program with 50% commissions (affiliate.ninjaoutreach.com)

Let me know what you think!

Thanks
Dave

P.S. please let me know if there is anything of YOURS that I can promote for you. I’m happy to share it on my social media accounts and with my audience.

Example Giveaway Script by Bryan Harris

Subject: Leadpages

Hey [First Name]

I’m Bryan with Videofruit. Been following your blog for awhile and love your work.

I know you’re a big LeadPage’s fan and notice you linked to one of my favorite LeadPages blog posts recently.
I’m doing a big giveaway for 10 Year LeadPage Subscription and thought you and your audience might find it interesting.

Thanks for all you do.

– Bryan

PS: If you’d like to share it, you can click here to tweet it automatically.

Once you have your scripts ready, here’s how to set up an outreach campaign.

Once your campaign is running, learn how to manage your campaign and your prospect relationships.

And there you have it.

Hope this helped you put together some of your own product promotion campaign ideas.

As always, feel free to reach out to our Support Ninjas if you hit some snags along the way.

The post How to Promote a Product – Reviews & Giveaways appeared first on Influencers & Outreach University.

How To Use NinjaOutreach To Collect Contact Information From Google Results?

Tarek — Wed, 06 Jun 2018 11:08:05 +0000

Sometimes it helps to get your results from Google and simply import them into NinjaOutreach to get contact information and dozens of other data fields.

Download Chrome Extension Here

How To Install And Use The Chrome Extension

We’re going to show you how to do it quickly:
How To Use NinjaOutreach To Collect Contact Information From Google Results

The post How To Use NinjaOutreach To Collect Contact Information From Google Results? appeared first on Influencers & Outreach University.

How To Install The Ninja Outreach Chrome extension

Aris — Mon, 06 Aug 2018 10:43:04 +0000

How to install NinjaOutreach Chrome extension and what you can do with it:

In this tutorial, we’ll show you exactly how to install our NinjaOutreach Chrome Extension.

Naturally, you use NinjaOureach’s Chrome Extension with the Chrome Browser, but you can run it on any OS (Windows, Mac, etc.)

Step 1: Install Chrome Extension

Open the drop-down menu at the top right of your app and select Download Chrome Extension

You’ll be quickly redirected to the installation page. Just click “Add to Chrome” to install.

Once you’ve successfully installed the Chrome Extension, you should see the NinjaOutreach icon at the top right of your browser.

Step 2: Activate your Chrome Extension

Now that you’ve installed the Chrome Extension, click the NinjaOutreach icon and you’ll be asked to fill in your email address and a license key.

NOTE: If you change your email account in the NinjaOutreach app, you will need to update it in your Chrome Extension as well.

How to retrieve your license key

Go to Menu and click Settings.

In Settings, click the “Chrome Extension” tab, and you’ll see your 32-character license key at the bottom.

And that’s it! You’ve successfully installed and activated your NinjaOutreach Chrome extension!

The post How To Install The Ninja Outreach Chrome extension appeared first on Influencers & Outreach University.